The social media market has changed dramatically in recent years, making it difficult to keep on top of your game. The only way to be sure is for a social media marketing company to correctly forecast the next big thing and position themselves to take advantage of it. For marketers, social media marketing is an essential tool for reaching their target demographic and increasing sales. Following the epidemic, social media usage increased by 7.6%, bringing the global total to 4.72 billion people. 26.5 per cent of these users said they only use social media to look for things to buy.
Now, as the amount of users grows, so does the way people connect with social media, necessitating a shift in social media marketing trends. Based on the next trends, we’ll offer our top social media marketing tips for 2022 in this blog. You can also utilise these strategies to stay relevant and boost your social media ROI.
In 2022, here are seven social media tips and predictions to keep an eye on:
- Marketing to Micro-Influencers
We had been concentrating on traditional influencer marketing, which has been popular for a long time. Micro-influencers now have so much potential for brands that you must employ them in 2022. Traditional influencers have a larger number of followers, whereas micro-influencers have a smaller number of followers who are interested in your topic. A precise target audience and a high engagement rate are two of the most important characteristics of social media influencers. Micro-influencers often have a niche following, making them a potential alternative for collaborating with the right brands. The digital marketing agency in Mumbai is helping you with this procedure.
In 2022 and beyond, we believe that more micro-influencers will be noticed. This is because marketing agencies are scouting them to collaborate with popular brands.
- Artificial intelligence
Social media marketing is quickly becoming the preferred method of establishing your online presence. Artificial intelligence enables you to improve your marketing and increase the speed with which you achieve your goals. You can undertake an accurate study of search patterns and customer behaviour with Marketing Automation. Artificial intelligence can connect data sets that are too complicated or time-consuming for humans to connect. Artificial intelligence is applied in a variety of industries, including:
- Marketing via email
- Searching for keywords
- Optimization of content
- Transactions on the internet
- Agile marketing
Agile marketing is a type of tactical marketing that employs data and analytics to solve problems and opportunities by conducting tests, analysing the findings, and making changes. This method has the advantage of being able to execute many social media ads at the same time. It offers a variety of advantages to organisations by combining agile marketing and social media sharing. Agile marketing is, without a doubt, the most appealing aspect of digital marketing.
- Use of Voice Search
In 2022, search engines will enhance their capabilities by emphasising voice and visual search. Consumers will be able to acquire product information in the future by uploading images. In social media marketing, voice search is going to be a game-changer. Because search engines draw cues from social network accounts, if your material appears in voice search, it will be as valuable to you as other SEO methods.
As an entrepreneur, you should make sure your content is compatible with voice search. This will help search engines to extract signals from your profiles and present them to potential customers in a more favourable light. Voice search is becoming increasingly popular, and it is growing at a rapid rate.
- Live Live streams
Because of the COVID-19-induced lockdowns, the live streaming are becoming increasingly popular. In 2022, the expanding trend of live streams, reels, and podcasts will be popular, if not even more so. Your followers enjoy behind-the-scenes glimpses into your company’s activities, and live streams and reels are the ideal media for displaying them. Users on both Facebook and Instagram can interact with Stories, which are short-lived content. This type of content is popular with youthful followers since it is readily available.
Business events such as trade exhibitions are adopting live streaming, which is becoming increasingly vital for your company as workers work from home and consume material on their phones.
- Short Video Content
In 2022, videos will undoubtedly dominate social media marketing. Instead of watching extended videos, viewers are increasingly opting for shorter video material that they can watch repeatedly. According to Google, video content will account for almost 80% of all internet traffic by 2025. As the popularity of video content grows, content creators and marketers will need to create better content and develop tactics to include these videos into their marketing mix.
- Data Security
Data protection is one of the most hotly debated topics in business, and governments all over the world are enforcing stronger privacy regulations. GDPR has already taken effect in Europe, and data-related difficulties may have an impact on your organisation. Protecting personal data is more crucial than ever as more individuals work from home. Google has announced that tracking cookies would be phased out by the end of 2023.
Final Thoughts
The social media marketing trends highlighted in this article are a fantastic place to start planning your 2021-22 marketing approach. It is vital to be proactive and have enough resources to confront the latest trends in order to get the most out of your marketing plan. Meerakle media is a digital marketing agency in Navi Mumbai can assist you in optimising your content so that your company can effectively communicate with your target audience across various social media platforms. We make certain that your company has a specialised marketing team with suitable digital and content marketing skills and experience. If you’d like to learn more about our social media marketing strategies, please get in touch with us right now.
