Keep the gimmicks at bay. In 2022, it’s all about your customer when it comes to social media marketing.
Our top five trends will help you achieve success this year.
As marketers, we’re constantly scouring the digital landscape for new ways to profit from our clients’ shifting online behaviours. Due to rising usage and consumer expectations, social media marketing trends, like those seen in many other prominent digital channels, are experiencing rapid development.
This article examines the popular social media marketing trends which are suggested by social media marketing companies. Trend analysis, examples, tools, and training recommendations are all included to assist you in incorporating new developments into your social media strategy.
Short Video Content
Video has been and will continue to be one of the most significant types of content for digital marketing, which should come as no surprise. Experts expect that by this year, videos will account for more than 82 per cent of all consumer internet traffic. The length of popular video content has increased this year.
CONTENT FOR SHORT VIDEOS
Video has been and will continue to be one of the most significant types of content for digital marketing, which should come as no surprise. Experts expect that by this year, videos will account for more than 82 per cent of all consumer internet traffic. The length of popular video content has increased this year.
Short-form video content was pioneered by platforms like Instagram and Snapchat a few years ago, but nowadays, Youtube is at the forefront. The rapid pleasure and messaging efficiency of these videos, which are typically shorter than a minute long, appeal to consumers. Companies who wish to keep up with the times in social media marketing must eliminate the fluff and focus on the core.
Filters with a Brand Name
Another of Instagram’s social media revolutions was the introduction of filters. These photo overlays can range from an interactive lens that turns the user into a dog to a basic bottom-of-the-screen banner message. Some filters even change the form of your face or apply virtual make-up.
Customers may now show off their brand allegiance by using bespoke filters created by savvy marketers. These filters can be geo-tagged, which means that only people within a specified radius will be able to see and use them.
Influencers
Another hot topic on social media this year is influencers. Content providers with huge followings on social media are known as social media influencers. Companies can sponsor influencers or provide them free things in exchange for them promoting their products to their followers.
Many companies’ social media marketing strategies will focus more on influencer marketing in 2022. Influencer marketing, unlike typically paid content, capitalises on followers’ parasocial ties and trust in their favourite influencers. The majority of influencer marketing agreements include post-reach metrics that are guaranteed to be satisfied.
Audio content
In the previous few years, there has been a huge increase in audio content. As of this writing, there are over 3 million podcasts available on platforms such as Spotify and Audible. Social media platforms and marketing teams are brainstorming new ways to capitalise on this enthusiasm to increase post engagement.
AI Optimization
Artificial intelligence (AI) is one of today’s most fascinating topics of computer science. Although we’re still a long way from computer intelligence on par with Star Trek, AI has come a long way in the previous few years. For forecasting client behaviour, creating interaction patterns, and improving your content, AI may be a powerful tool.
Customer Service via Social Media
For social media marketing managers, customer service has become a higher focus. Consumers are increasingly embracing social media sites to not only shop but also to communicate with their favourite brands. Your staff must be prepared to interact with customers daily via social media sites.
Social media marketing is a fast-paced sector that appears to evolve daily. Influencer marketing, short-form and live videos, and meme culture will all continue to rise this year. Focus on quality in your postings, build relationships with specialist communities, and don’t discount the power of paid advertising. We are a Mumbai-based social media marketing firm that provides a variety of social media services.
