The proliferation of smartphones, digital photographs, and the capacity to share images immediately and any use of photography in digital marketing has elevated the importance of digital marketing methods. When was the last time you read an internet blog post or article without anything to look at?
When was the last time you interacted with something on a social media platform that wasn’t accompanied by an image?
We can’t deny the significance of photography on digital marketing in today’s society, with an online presence playing such a large role in the success of enterprises. Facebook has over 2.2 billion members, and Instagram, a relative newcomer, has over a billion. Hire photographer in Mumbai for better services.
The majority of businesses have a website, several blogs, and are active on at least one, if not multiple, social media channels.
- YouTube
- Blog
- Website
Humans are visual beings by nature. Photos on the internet are frequently our first visual introduction to potential clients, consumers, and business partners. The photography agencies in Mumbai help you with all your photography needs as per the business requirement.
What kind of photographs do you use in your digital marketing?
With the advent of visual culture, image-based marketing methods for your website and online content are becoming increasingly vital. The portfolio photographer in Mumbai offers professional services.
On Twitter, tweets with photos receive 18% more clicks, 89 per cent more favourites, and 150 per cent more retweets than tweets with only text.
Photos are more effective in telling tales, conveying emotion, and selling goods and services. We’ve all heard the expression “a picture is worth a thousand words.” According to studies, the brain analyses visuals 60,000 times faster than words and that visual communication accounts for 93 per cent of all human communication.
It’s all about being current when it comes to using social media to sell your business. Instagram announced 500 million daily active Stories users throughout the world in January 2019, up from 400 million in June 2018.
Why wouldn’t we use digital platforms because that’s where our clientele is?
But, in a crowded digital environment, how do we make ourselves and our company stand out?
Four methods to use photos in your online social media marketing
- MAKE USE OF PHOTOS TO… USE YOUR IMAGINATION
We need to be different from our competition to make our brands stand out in the internet marketplace. Do you see the same photos on your company’s website and social media platforms as you do on the internet?
Consumers are increasingly interested in visual networks like Facebook, Instagram, and Pinterest than ever before, giving marketers more possibilities to tell captivating stories and engage their followers. Don’t just’ shoot’ your merchandise or your employees. Style them, tell a storey, and offer visitors a cause to click, like, share, and discuss your company.
Starbucks is an excellent example of a company that uses photography in its web marketing in a unique way.
What exactly do they sell?
Coffee could be the simple answer.
They are advertising a lifestyle through their social media platforms’ photos.
Four methods to use photos in your online social media marketing
- MAKE USE OF PHOTOS TO… USE YOUR IMAGINATION
We need to be different from our competition to make our brands stand out in the internet marketplace. Do you see the same photos on your company’s website and social media platforms as you do on the internet?
Consumers are increasingly interested in visual networks like Facebook, Instagram, and Pinterest than ever before, giving marketers more possibilities to tell captivating stories and engage their followers. Don’t just shoot your merchandise or your employees. Style them, tell a storey, and offer visitors a cause to click, like, share, and discuss your company.
Starbucks is an excellent example of a company that uses photography in its web marketing in a unique way.
What exactly do they sell?
Coffee could be the simple answer.
They are advertising a lifestyle through their social media platforms’ photos.
Summer afternoons spent lounging at the park. Weekend breakfasts with the papers are relaxing. A little bit of Christmas love, a little bit of adventure, a little bit of freshness, a little bit of creativity. The freelance photographer in Mumbai helps you with all photography services.
Starbucks uses social media photos to engage customers in conversation. If you post a photo of a Starbucks coffee on Instagram with the hashtag #Starbucks, people will like, share, and comment. Their innovative use of photography initiates a two-way conversation with their client.
Don’t be afraid to try something new. Use an innovative approach of engaging with your customer using your images to tell a storey.
- USE PHOTOS TO… BE AWARE OF YOUR STYLE
Your brand qualities will direct you to a certain visual style for your company. These components must be incorporated into your photography. A modern business that is welcoming, fun, and lively.
Bright colours on a white background can help to establish a brand that is lively, bold, and daring.
The importance of consistency cannot be overstated. Visual information posted on the internet is an excellent approach to communicating with current and new customers. Consistency is one of the finest strategies to create these relationships. Consistent in your content sharing as well as the appearance and feel of your photos.
- PERSONALIZE YOUR BRAND WITH PHOTOS
People like to interact with one another, and people do business with one another. Consumers enjoy the backstory to the product you’re selling.
Sharing images of yourself and your employees on your website, blog, or Facebook page can help to humanise your company. A Monday morning team meeting, a staff event, and the company’s Christmas party Consider how you and your team can interact with your product if you have one. Demonstrate how the brand has a good impact on you and your team’s lives, and customers will want to be a part of it as well.
We suggest hiring photography agencies in Mumbai to take your shots.
- BE ORIGINAL BY USING PHOTOS
Digital marketing photography should be about you, your company, your services, and your items. Providing a sneak peek inside your world to your clients. You won’t be able to attain authenticity with stock photography.
Conclusion
A professional photographer in Mumbai knows how to work with light, has an artistic eye, and knows how to position you to catch your finest angle. They can capture natural, spontaneous expressions as well as the visual storytelling skills to make your photographs stand out. The images will have the authenticity of real people, your staff, but will be of professional grade. Meerakle Media is a photography agencies in mumbai offer various services.
